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Price cutting: Brand damage a real threat

Companies that lower the prices of their products may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted. When asked what they assume when a brand lowers its prices during tough economic times, 70% of consumers say, “The brand is normally overpriced.” Another …

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World Record For Mobile Phones

As the World Population reaches 7 billion, statistics show that 6 billion people in the world now have mobile phones! If you discard young infants, almost every other person on the Planet is now reachable on a cellphone!

The importance of the telephone in brand management

Your employees are the critical link between your company and your customer. How is this mainly delivered? By phone, through incoming or outgoing calling. Your employees must actively deliver your unique brand promise every day, all day. Are you, are they on target with brand messages each time they engage internally and externally? Companies create …

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